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Daytime Emmy® Awards New Category Webinar


               Daytime Incentivizing Entrance to New Instructional / How-To  Category

NEW YORK, February 1, 2021— The National Academy of Television Arts & Sciences (NATAS) responding to the rapidly changing landscape of new platforms in broadcast and streaming networks announced today an official webinar for entries into the new category of Outstanding Instructional/How-To Program at the 48th Annual Daytime Emmy® Awards.  The webinar will take place on Thursday, February 4th, 2021 at 3 p.m. EDT / Noon PDT at Watch.TheEmmys.TV

“The National Academy has witnessed the world of daytime television grow exponentially bigger than the traditional four networks and is responding by opening new opportunities for these burgeoning providers to be recognized for their outstanding work,” said Brent Stanton, Executive Director, Daytime, NATAS.

Earlier this year, the Daytime Emmy® Award contest launched featuring a dozen new categories including Outstanding Instructional/How-To Program.  This category is meant for content specializing in hands-on-guidance such as DIY, home improvement, crafting, repair, technology refurbishment, cars, etc.

To help educate entrants in the parameters of this new category, the Daytime Administration team is announcing these three initiatives:

  • “Tag 3 People” on social media – please share this press announcement on Twitter, Facebook and/or Instagram tagging three Instructional/How-To content producers.
  • Entrants in this category ONLY will be allowed to enjoy discounted “Early Entry” fees through the entirety of the submission cycle.
  • The scheduled February 4th webinar to guide and explain the submission process.

The Daytime Emmy Awards and all of our Emmy competitions are open to all platforms including broadcast networks and streaming services. The Daytime Emmys prides itself in being proactive as opposed to reactive to industry trends and honored its first streaming nominee (from YouTube) in 2006. Submissions for the Daytime Emmys are open now through February 17 for content that aired or streamed in the calendar year 2020.

The Daytime Emmy® Awards have recognized outstanding achievement in daytime television programming since 1974. The awards are presented to individuals and programs broadcast between 2:00 AM and 6:00 PM, as well as certain categories of digital and syndicated programming of similar content.


The National Academy of Television Arts & Sciences (NATAS) is a service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational, and technical achievements within the television industry. It recognizes excellence in television with the coveted Emmy® Awards for News & Documentary, Sports, and Daytime television programming, as well as achievements in television Technology & Engineering. NATAS membership consists of more than 18,000 broadcast and media professionals represented in 19 regional chapters across the United States Beyond awards, NATAS provides extensive educational programs through its Foundation, including regional and national scholarships and Student Production Awards.

Paul Pillitteri                         

Harlan Boll