HBCU Grant
The Coca-Cola HBCU Sports Broadcasting Grant is a $40,000 grant program celebrating outstanding student storytellers at Historically Black Colleges and Universities (HBCUs) who are passionate about sports, storytelling and media production.
This initiative is administered by the Foundation of the National Academy of Television Arts & Sciences (NATAS) — the organization behind the Emmy® Awards — and honors the next generation of sports media creators who bring to life the voices, pride and impact of HBCU athletics.
Total Grant Pool: $40,000 to be awarded to one, two or three winning entries depending on the scores..
Deadline March 2, 2026.
2025 HBCU Grant Recipients
The judges were impressed by the outstanding quality of the submissions which demonstrated the talent and dedication needed to pursue a career in the sport broadcasting and production industry. There are six finalists for this year:
(Listed alphabetically by school)
The Rise of Women’s Flag Football
Alabama State University
Tiffany Davis, Stefan Young-Rolle
Kim Baker, Advisor
Bullet
Florida A&M University
Darnell Walker-Jones, Germanie Bozeman, Rowan Mumford, Anthony Brodie, Jr.
Edward Thomas, Advisor
One and Only
Hampton University
Zachary Ramseur, Jaleaha Coates
Willie Moore, Advisor
The Maroon Print: A Morehouse Story
Morehouse College
Stephen Jackson
Avery Williams, Advisor
Hoops and Heart
North Carolina Central University
D’Anthony Boutwell, Kennedy Jones, Trey Morse, Haylee Sanders, Selah Shorts. Julia Washington
Michael Pearce, Advisor
WINNER
The Hidden Sport
Southern University and A&M College
Ashley Lovelace, Loren Sullivan, Eric White, Sydney Cuillier, Verbon Muhammad
Douglas Schultz, Advisor
Video from the 2024 HBCU Presentation at The 45th Annual Sports Emmy Awards in New York
